Tonal wild and loose lettering reflected their fresh and creative approach to projects. I was delighted to see the work come alive with animated title screens throughout their site. You can browse the animated pieces here.
In the words of Sketch’s Head of Design and Technology, Luke Wotton:
"We were looking for something that expressed the business ethos of Sketch on an emotional level. Ruth's work communicates the passion and commitment that we all have to creativity here."
Want to see me in action? See me demonstrating gestural calligraphy here.