New logo for Cadbury's Roses

I was asked to work on a new logo for Cadbury's popular chocolate assortment, Roses.

Introduced in 1938, the distinctive blue packaging, in the style of a Dorothy handbag, has been retained. Textured, spontaneous, brush lettering combined with clean, graphic illustration freshen up the design and give it a more contemporary feel. The new logo can even be seen reproduced on each brightly coloured wrapper - which is a nice touch. It's always great to work on a  popular brand, particularly when you have fond memories of it from your childhood!

You can see more of my packaging work in my word>packaging folder on my website.

Saltwater Logo

The current issue of Design Week features a logo I worked on with the creative team at Work Design, Leicester. It's a new identity for Saltwater, a seafood restaurant in St Ives, Cornwall, so it seemed appropriate to use fresh, textural marks and sweeping lines. To see more of my logos take a look at the word>corporate folder on my website.