Following the success of the first campaign earlier this year, Lowe NY asked me to develop some more lettering and spot illustrations to promote the beautiful island of Aruba.The lettering is created specifically to give each Aruban a distinctive voice - personalising the poster campaign in keeping with it's central theme: 'ARUBA - 90,000 FRIENDS YOU HAVEN'T MET YET.' These large format posters can be seen throughout the US on subways and bus shelters. See the first campaign in the advertising folder on my portfolio site.
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