Monday, 30 January 2012

Hardys Nottage Hill

I was asked to work on the new logo for Hardys Nottage Hill as part of Accolade Wines' new packaging and promotion for the range.

The client wanted to re-tell the story of Thomas Nottage Hardy, their founder's nephew who worked for the family business for 66 years, having started as a boy of 15. The wine is named in honour of him and the lettering is designed to have the familiarity of a signature, to reflect this rich heritage and identity, while retaining a strong fluid line to make it stand out on the shelf.

You can see more of my packaging work in the folder on my portfolio site.