Friday, 28 September 2012

Websters Pen Shop

As a great lover of writing tools of all shapes and sizes, it seemed appropriate for me to be asked to work on a strapline for Websters Pen ShopThe British company is celebrating 40 years in the business and commissioned a new logo for the event.

Hand lettering was chosen over a font to express the uniqueness of the written form - something Websters promote with their impressive range of pens. The lettering was used in a one and three line format along with the designer's logo across both printed and online advertising. The loose but legible style reflects the soft flow of a fountain pen.

You can see more of my corporate and advertising work on my online portfolio.