Monday, 20 April 2015

Smartphone Satellite Lettering for Wired Magazine

It was great to work with stylish Wired Magazine again on this fascinating article about satellite technology, the story of how DIY team, Planet Labs, 'used smartphone tech and energy bars to take on national governments …’



This textural marker pen lettering adds a casual touch to the vibrant imagery and clean typography throughout the article. Its informal ‘notepad’ layout, arrows and underscores reflecting the hands on approach of Planet Labs as they launch satellites, using off-the-shelf smartphone components and in-house production to monitor our real-time world.


If you’d like to see more of my work with Wired Magazine you’ll find it in the editorial folder on my website.



Friday, 27 March 2015

Hand Lettering for Simple Minds Big Music Tour Guide

It was great to be working for Simple Minds again - producing the hand rendered lettering for the beautifully designed 2015 Big Music Tour Guide.

In keeping with the ongoing trend for vernacular lettering, this tonal brush lettering is laid over the atmospheric tour shots, capturing and intensifying the immediacy of the moment. The bright, raw lettering compliments the vibrant photography and adds a pop of colour to moody grayscale shots.

If you’d like to see more of my Simple Minds work, check out the music folder on my website.





Friday, 6 March 2015

Save Kids Lives Poster

I love it when my work supports a good cause, so when Scholastic contacted me to work on a poster for Save Kids Lives, I jumped at the chance.

Scholastic, Safe Kids Worldwide, and its partners invite families to help keep kids safe on the road. More than 500 children die every day in traffic crashes and thousands more are injured. This inventive new campaign offers parents and teachers information and advice to highlight the problem to policymakers by writing letters and posting #safies or selfies online. The sites include family action packs and curriculum-focused road safety awareness lessons amongst a wealth of other helpful information.

My part in the campaign was to design and illustrate a poster for inclusion on both parent and teacher sites. Entitled, Our Declaration for Global Road Safety, its aim is both to appeal to and speak out for children. I wanted to keep it upbeat with bright, eye-catching colours and had fun combining naive letterforms, stencilling and textures with simple spot illustrations. A pdf of the poster is available to download on both parent and teacher sites.

If you have a minute, support the cause and sign the Child Declaration to help keep our kids safe on the roads.



Friday, 27 February 2015

Sketch Advertising Agency Promotional Lettering

Innovative British advertising agency, Sketch asked me to work on their new website and promotional material.


Tonal wild and loose lettering reflected their fresh and creative approach to projects. I was delighted to see the work come alive with animated title screens throughout their site. You can browse the animated pieces here.


In the words of Sketch’s Head of Design and Technology, Luke Wotton:

"We were looking for something that expressed the business ethos of Sketch on an emotional level. Ruth's work communicates the passion and commitment that we all have to creativity here."




Want to see me in action? See me demonstrating gestural calligraphy here.



Friday, 30 January 2015

Volkswagen Motorsport WRC 2015 Calendar

I was excited to be asked by Interstate Creative Partners to contribute to the Volkswagen Motorsport WRC 2015 Calendar.

Much more than a simple calendar, this wall book gives a real insight into the WRC event, combining beautiful imagery with 'behind the scenes’ stories told by the team, from board members to chief mechanics. Héléna El Mokni provides photographs for each month, capturing a dynamic moment in the featured race.

I was asked to draw a set of 13 maps of the season's rallies to be printed on overlay sheets. These line drawings, titles and map keys were fitted around the focal point of the photography, half-seen through the translucent paper. The hand-crafted maps add to the deluxe quality of the book with loose line work specifically developed to reflect the excitement and energy of the event.

This large format, much-coveted wall book (some signed by the Polo driver crews) is a limited edition and has been very well received by Volkswagen sponsors, employees and members of the motorsport industry.


If you'd like to see more of my map work click through to my portfolio.







Monday, 22 December 2014

Festive Vignette for Country Living Christmas Issue

I was delighted to be asked by Country Living Magazine to draw this decorative vignette for the cover of their Christmas issue. Traditional rural imagery and cursive script were the inspiration for this festive piece.

You can see more of my editorial work here.

Merry Christmas everyone!

Tuesday, 16 December 2014

The Art of McCartney Album Lettering

I was thrilled to be asked to work on the album lettering for The Art of McCartney.

Nearly 40 artists came together to contribute to this long awaited album, celebrating the songwriting of Sir Paul McCartney. Artists including Billy Joel, Bob Dylan, Brian Wilson, Willie Nelson, Alice Cooper, Smokey Robinson, The Cure, Chrissie Hynde and Kiss perform tracks from the former Beatle’s back catalogue. A fascinating documentary was also made of behind-the-scenes at the recording sessions.

I was asked to hand letter the names of the artists in a loose but legible script to fit within the square format for the vinyl and CD albums and box sets. Each layout was custom fitted to work with the individual products. 

It’s always interesting working on music projects, but this one involved such an eclectic mix of famous artists, it was exciting to learn the line-up as they signed up to the album.

You can see more of this sort of work in my music folder on my website.