Green's Cake Mix Lettering

Anyone who knows me will know I'm partial to a nice bit of cake - so when this job for Green's Cake Mix lettering turned up in my inbox I was delighted to accept. The client was based in Australia but in this digital age distance makes little difference to a job, as long as you keep track of time zones.

This lettering had to be simple and bold for stand out on the shelf and I've added a touch of mixing bowl swirl and flow to the letterforms - of course it was only professional to sample a few of the cakes as inspiration ...

You can see more of my packaging work in my word>packaging folder on my website.

Ruth Rowland Interview

This month I was interviewed by my agent, Illustration Ltd. We discuss how I became interested in hand lettering, starting out in the record industry, the creative chaos of my East London studio and secret obsessions! The interview also includes a free download of the specially designed poster you can see below.

If you like to read the entire interview, they've posted it on their site here.