Thursday, 1 October 2009

CAFOD Posters

Primary School Poster

Secondary School Poster

Collection Envelope


I was delighted when asked to work on the hand drawn lettering for the Catholic Agency For Overseas Development's Harvest Fast Day Pack - comprising of two posters and a collection envelope. The packs are distributed to primary and secondary schools and draw the attention of both teacher and pupils to the current fund raising theme. This year it's the rights of the child and the focus country is Brazil.

It was great to work with the creative team at CAFOD, who made the job easy with an organised, informative brief and thoughtful art direction throughout. The stunning poster photography by Marcella Haddad also inspired my choice of lettering, spot illustrations and colours - a playful approach to a serious subject.

To learn more about this worthy project click through to the CAFOD site where you can find videos and downloadable resource materials (including pdfs of the posters!).

2 comments:

  1. This is amazing to me! The cause, the photography, the message and your lettering working together this way - perfect synergy! Congratulations Ruth! I think it must be very gratifying to use your talent for a campaign such as this.

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  2. Thanks Jane - kind words - very satisfying - a lovely job to work on ...

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