Shanghai JCDecaux Advertising Competition

I was delighted to see that my entry for the Shanghai JCDecaux Cup Public Welfare Advertising Design Competition 2013 can now be seen on the Shanghai Metro. I took the theme of World Peace for the posters - Believing In, Uniting For and Celebrating World Peace.

Created using a Chinese brush and ink for both English and Chinese calligraphy - the lettering symbolises how Britain and China - East and West - can work together for World Peace.

BAA Welcome Campaign At Heathrow Airport

I've been working on the lettering for a series of large posters for a BAA Welcome Campaign at Heathrow Airport. The idea is for recognisable London characters to welcome passengers on their arrival - real people rather than models were used - this is a real Guardsman!

So far there have been 11 characters used - you can see the Carnival Queen and Chelsea Pensioner above, followed by the Doorman and the Policeman. I was asked to write the word Welcome in a style to reflect all their different personalities.

These posters can be seen along the Terminal 4 Travelator at Heathrow. So if you're flying into Heathrow this Summer look out for this eye catching series of cheery Londoners! See more posters in my word>advertising folder on my portfolio website.

CAFOD Posters

Primary School Poster

Secondary School Poster

Collection Envelope

I was delighted when asked to work on the hand drawn lettering for the Catholic Agency For Overseas Development's Harvest Fast Day Pack - comprising of two posters and a collection envelope. The packs are distributed to primary and secondary schools and draw the attention of both teacher and pupils to the current fund raising theme. This year it's the rights of the child and the focus country is Brazil.

It was great to work with the creative team at CAFOD, who made the job easy with an organised, informative brief and thoughtful art direction throughout. The stunning poster photography by Marcella Haddad also inspired my choice of lettering, spot illustrations and colours - a playful approach to a serious subject.

To learn more about this worthy project click through to the CAFOD site where you can find videos and downloadable resource materials (including pdfs of the posters!).