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While it was snowing outside, I was keeping warm by working on a new set of seven posters for the beautiful island of Aruba. With photography by Jonas Kaarlson, the subjects were selected from the inhabitants of this idyllic island and then asked to provide me with samples of their handwriting. Taking these samples as a starting point I developed a style of lettering combined with spot illustrations for each poster that reflects something of their personalities and interests. With such a wide range of characters it was an interesting and challenging job!
If you want to see more of my poster work - take a look at the advertising folder in my online portfolio.

Following the success of the first campaign earlier this year, Lowe NY asked me to develop some more lettering and spot illustrations to promote the beautiful island of Aruba.
The lettering is created specifically to give each Aruban a distinctive voice - personalising the poster campaign in keeping with it's central theme: 'ARUBA - 90,000 FRIENDS YOU HAVEN'T MET YET.' These large format posters can be seen throughout the US on subways and bus shelters. See the first campaign in the advertising folder on my portfolio site.