Wednesday, 23 March 2011

BAA Welcome Campaign At Heathrow Airport

I've been working on the lettering for a series of large posters for a BAA Welcome Campaign at Heathrow Airport. The idea is for recognisable London characters to welcome passengers on their arrival - real people rather than models were used - this is a real Guardsman!

So far there have been 11 characters used - you can see the Carnival Queen and Chelsea Pensioner above, followed by the Doorman and the Policeman. I was asked to write the word Welcome in a style to reflect all their different personalities.
These posters can be seen along the Terminal 4 Travelator at Heathrow. So if you're flying into Heathrow this Summer look out for this eye catching series of cheery Londoners! See more posters in my word>advertising folder on my portfolio website.


  1. As always, the touch of perfection can give an image that the soul was missing. Congratulations.


  2. Thank you Bosk, that's a lovely thing to say!

  3. What a great project Ruth! Well done you! My daughter was just in London; I will have to ask her if she saw these posters at the airport.

  4. Thanks Jane - apparently you can find them all over Heathrow - not just in Terminal 4 - so she may have spotted one! Rx.

  5. Ms. Rowland,

    Have you a larger picture of Chelsea Pensioner, Don Matthews available? He passed away last week and his funeral is today.


    S. Delaney

  6. My condolences - if you contact me on my email address at the top of the page I'll give you the details of someone that can help you.