Friday, 6 March 2015

Save Kids Lives Poster

I love it when my work supports a good cause, so when Scholastic contacted me to work on a poster for Save Kids Lives, I jumped at the chance.

Scholastic, Safe Kids Worldwide, and its partners invite families to help keep kids safe on the road. More than 500 children die every day in traffic crashes and thousands more are injured. This inventive new campaign offers parents and teachers information and advice to highlight the problem to policymakers by writing letters and posting #safies or selfies online. The sites include family action packs and curriculum-focused road safety awareness lessons amongst a wealth of other helpful information.

My part in the campaign was to design and illustrate a poster for inclusion on both parent and teacher sites. Entitled, Our Declaration for Global Road Safety, its aim is both to appeal to and speak out for children. I wanted to keep it upbeat with bright, eye-catching colours and had fun combining naive letterforms, stencilling and textures with simple spot illustrations. A pdf of the poster is available to download on both parent and teacher sites.

If you have a minute, support the cause and sign the Child Declaration to help keep our kids safe on the roads.

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