New Logo for St Luke's Hospice

I always enjoy working on branding, so when Ledgard Jepson Design contacted me to help out with a new logo for St Luke’s Hospice, Sheffield, I jumped at the chance.

Ledgard Jepson, specialists in branding and well known for their recent rebrand of Birmingham Museums Trust, worked closely with the client to develop a logo that evokes a positive, upbeat message. After much care and consideration, it was decided this was best achieved with a piece of custom lettering, giving St Luke’s Hospice a unique, hand drawn mark that is instantly recognisable. 

Once briefed, I collaborated with the creative team at Ledgard Jepson, providing initial brush drawn options. These were gradually developed and drawn up digitally, while taking care to retain the hand drawn appeal of the script.

The warm colour, soft curves and playful nod at smiles and hearts keep the lettering fresh and friendly, while the bold weight and clean design give it the visual strength to work across a range of applications.

You can see more of my lettering for branding in the logos folder on my portfolio website.

Becky Chilcott Design Logo

I was delighted to work on a logo for a new website launched this week by Becky Chilcott Design. A talented designer, working predominantly for the publishing industry, Becky also finds time to curate the talks at the wonderful St Bride Print Library here in London. Check out her blog if you get a chance - it’s a fascinating read.

Becky wanted to keep the site fresh and simple, so we decided on a loose mono-line script with open counters and a flowing line to complement the grid layout. The cool palette of grey, green and white with a touch of red adds to the open, uncluttered feel of the site.

Over the past few years I’ve enjoyed working on a range of logos. Clients include entrepreneurs with new products and starter businesses, authors (for both publishing houses and self-publishers), musicians (established and starting out), restaurants, wine merchants, magazines, confectioners, food manufacturers, hotels and even stately homes. You can see a selection of this work in the logos folder on my portfolio site.