Hand Lettered Pilot Pens Ad Campaign

It was great to be asked to work on this follow up campaign for Pilot Pens.

Each ad was hand written using the featured pen. I had great fun working with the stylish erasable FriXion Clicker, the edgy MR Animal Collection fountain pen and the intriguing and beautifully designed Vanishing Point, with its unusual retractable fountain pen nib. The perfect job for someone who loves pens!

If you’d like to see more of my work for Pilot Pens or advertising in general click through to my website.

Sketch Advertising Agency Promotional Lettering

Innovative British advertising agency, Sketch asked me to work on their new website and promotional material.

Tonal wild and loose lettering reflected their fresh and creative approach to projects. I was delighted to see the work come alive with animated title screens throughout their site. You can browse the animated pieces here.

In the words of Sketch’s Head of Design and Technology, Luke Wotton:

"We were looking for something that expressed the business ethos of Sketch on an emotional level. Ruth's work communicates the passion and commitment that we all have to creativity here."

Want to see me in action? See me demonstrating gestural calligraphy here.